Our brand – our promise
The success of a brand always depends on its unique identity
As the STIEBEL ELTRON brand, we are driving the energy transition forward with solutions and full conviction. Despite increasingly complex technologies, we make it easier for our customers to experience our solutions. With products for room heating and cooling as well as ventilation and hot water, we ensure that people all over the world feel comfortable in their homes. We understand the concerns of our industry and customers. These are at the centre of all our efforts.
A brand is more than just a logo, it’s a promise. It must be immediately recognisable, at all touchpoints, worldwide. To this end, we must use our brand more consistently and rigorously. The first step in our brand evolution with our new logo offers the ideal starting point for this.
Our company vision as the signpost to STIEBEL ELTRON’s future
“The way forward is electricity from renewable resources. STIEBEL ELTRON enhances its customers’ quality of life and the security of their investment with highly efficient, future-proof, electricity-based solutions for heating, cooling, hot water and ventilation for buildings. Through sustainable management, STIEBEL ELTRON continues to operate as an independent family business.”
Brand mission as a guide for the entire company
"STIEBEL ELTRON is one of the top companies in Europe for building services based on renewables. Our mission: We aim to make a significant contribution to the development of highly efficient, electricity-based building service products worldwide."