Welcome to the stand of the future

Hardly anything embodies the identity of a company as much as the way it presents itself at a trade fair. This is where the brand concept becomes a walk-in space, and where customers and business partners decide what they think of the company. They may not even think anything of it at all, since the competition right next door is also clamouring for attention.


It is therefore important to be able to surprise and captivate, while ensuring continuity of the corporate identity.

ISH 2019, Frankfurt

ISH 2019, Beijing

Brand-forming elements

The STIEBEL ELTRON trade fair stand design is composed of various modules. The three modules listed here form the basis and the minimum requirements of a STIEBEL ELTRON trade fair stand.

Logo signage

Logo signage with optimum visibility, effective from a distance.

Product presentation

Product exhibits are presented on freestanding frames or, if applicable, on a multi-product main feature wall. The mostly white products are always presented against a dark background.

Colour scheme + materials

The brand colour scheme is reduced to white, grey and red. The stand floor forms the basis of the stand with a silver grey covering. A wood tone is used as an accent colour for furniture and optionally for wall surfaces.


Whereas a trade fair can only be experienced for a few days at a time, the STIEBEL ELTRON showroom provides the opportunity to present our products and solutions to customers 365 days a year. Moreover, installations under realistic conditions are possible and can be used for training purposes.

STIEBEL ELTRON’s local presence

The simple combination of our logo and corporate colours ensures recognition at all levels and immediately draws attention to our local presence.

Well planned, carefully designed and precisely positioned

At home in unfamiliar surroundings: our corporate design allows visitors to experience the world of
STIEBEL ELTRON no matter how the brand is implemented in the space.

Well displayed – well positioned