“C’est le ton qui fait la musique.” What has been known in music for a long time also applies to language. And at STIEBEL ELTRON, we want to play our very own, unmistakable melody.

Standing out through the language we use is not easy in our industry, since everyone uses more or less the same technical terminology. So we want to become even more aware of the way we write, picture our customers even more clearly, and describe our products and services with even more passion.

“We make ourselves unique when we live out our corporate values of being personal, intelligent and responsible, in language.”
Henning Schulz, Press Officer

Brand values in the language we use

Headline concept

A successful headline contains a clear and central statement, stimulates the imagination – and the “cinema of the mind”.

Adapting to suit the channel of communication

The communication medium needs to be taken into account, because the requirements made of a text vary depending on where and how it is used. However, the comprehensibility of the text must not be influenced by the medium. This factor always plays an important role.